Google is essentially rebranding Google Now and the overall Google Search experience for individual users, announcing Google Assistant at this year’s Google I/O developer conference. Unlike the 1-way conversations we have with Google right now, Assistant is a 2-way conversation between you and Google. Contextually aware, Assistant builds on the progress Google has already made to make Search smarter.
As an example for Assistant, a user could search for SF Giants, then be met with all of the information they need regarding that baseball team. Once complete, suggestions will be shown for the SF Giants, such as roster, ticket sales, and more. From here, Assistant knows that you want information pertaining to the SF Giants, so it will recommend other detailed Giants information from the web, YouTube, and other sources. The same can be done for a movie that is in theaters, or other events taking place. (more…)